Articles

We explore the true essence of sustainable fashion, map the entire lifecycle from crop to consumer (and back), explain stakeholder responsibilities, demystify greenwashing, and examine the systemic challenges smaller brands face in aligning with sustainable ideals.

For brands, suppliers, and consumers alike, GOTS represents a comprehensive benchmark for organic integrity, social responsibility, and environmental stewardship across the textile supply chain. Lets learn more about it.

Polyester, a synthetic fibre derived from petroleum, carries with it significant risks to both human health and the environment—especially when worn in direct contact with skin. This article explores why it may be time to rethink this dominant fabric.

PFAs are called "forever chemicals" because they do not break down naturally in the environment—and they accumulate in the human body over time. Their quiet infiltration into the fashion industry, especially in water-resistant and stain-repellent garments, presents a growing concern for both personal health and environmental safety.

Breathability and durability are measurable, critical factors that determine how comfortable and long-lasting a garment truly is. Understanding these will help you choose better fabrics that keep you cool while standing the test of time.

The Craftsman Spirit isn’t a marketing term—it’s a responsibility. To you. To our partners. To the planet. We don’t just want to sell clothes. We want to make garments worth owning, worth wearing, and worth remembering.

For generations, Indian culture prized simplicity, function, and fabric that breathes. In many ways, hemp is not new—it’s a return to what always made sense. With its strength, comfort, and climate compatibility, hemp is more than a sustainable alternative. It’s tailor-made for Indian living.

Design, at its most refined, is not about embellishment. It’s not about excess. It’s about clarity. It’s about purpose. And nowhere is this more evident than in garments that are so clean, so intentional, that there’s not a single line, stitch, or fold out of place.

Caring for natural garments isn’t a chore—it’s a quiet ritual. It’s an acknowledgment of the people, processes, and planet that gave you this piece. Here’s a practical guide to caring for your natural fabric garments so they stay strong, soft, and soulful.