Articles

Breathability and durability are measurable, critical factors that determine how comfortable and long-lasting a garment truly is. Understanding these will help you choose better fabrics that keep you cool while standing the test of time.

The Craftsman Spirit isn’t a marketing term—it’s a responsibility. To you. To our partners. To the planet. We don’t just want to sell clothes. We want to make garments worth owning, worth wearing, and worth remembering.

For generations, Indian culture prized simplicity, function, and fabric that breathes. In many ways, hemp is not new—it’s a return to what always made sense. With its strength, comfort, and climate compatibility, hemp is more than a sustainable alternative. It’s tailor-made for Indian living.

Design, at its most refined, is not about embellishment. It’s not about excess. It’s about clarity. It’s about purpose. And nowhere is this more evident than in garments that are so clean, so intentional, that there’s not a single line, stitch, or fold out of place.

Caring for natural garments isn’t a chore—it’s a quiet ritual. It’s an acknowledgment of the people, processes, and planet that gave you this piece. Here’s a practical guide to caring for your natural fabric garments so they stay strong, soft, and soulful.

Cotton twill hits the perfect middle ground between stiffness and softness, structure and breathability. Its reliability made it popular with soldiers and labourers. Its polish made it indispensable to designers. Its balance makes it perfect for today’s rugged, minimalist wardrobes.

Cotton flax isn’t flashy. It doesn’t demand attention. But it earns it—through comfort, versatility, and an understated elegance that stays with you. In a world of synthetic shortcuts, cotton flax is a return to what feels right.

Your skin is your largest organ. What you wear touches it all day long. Choosing natural fabrics isn’t just a style decision—it’s a wellness choice, a sustainability pledge, and a statement of intent. In India’s varied climate, natural fabrics aren’t just the ethical option—they’re the practical one.

Cotton canvas is made for clothing that’s meant to last—not follow fads. Its longevity, recyclability, and timeless appeal make it ideal for brands that value quality over quantity.