Welcome to The Rugged Soul
At The Rugged Soul, we don’t chase trends — we craft timeless jackets for those who walk their own path. Our pieces are cut from breathable natural fabrics, sewn in small batches, and built to outlast fleeting fashion. This is slow fashion for wild souls and everyday rebels.
Men's Jackets
Crafted for the journey — wherever it leads. Designed to last.
Men's Cotton Canvas Jacket - Sandstone Beige
Men's Cotton Canvas Jacket - Cedar Brown
Men's Cotton Twill Jacket - Steel Blue
Men's Cotton Twill Jacket - Deep Garnet
Men's Cotton Twill Jacket - Midnight Navy
Men's Cotton Canvas Jacket - Sapphire Blue
Women's Jackets
Style meets purpose. Outerwear that works hard and looks effortless.
Women's Cotton Canvas Jacket - Caramel Tan
Women's Cotton Canvas Jacket - Orchid Plum
Women's Cotton Canvas Jacket - Vanilla Cream
Women's Cotton Canvas Jacket - Olive Sage
Women's Cotton Twill Jacket - Steel Blue
Unisex Jackets/Hoodies
Easygoing fits. Natural fabrics. Made for anyone with a rugged soul.
Unisex Cotton Hoodie - Rust on Black
Unisex Lightweight Jacket - Walnut Brown
Unisex Lightweight Jacket - Ivory Mist
Unisex Lightweight Jacket - Deep Indigo
Unisex Lightweight Jacket - Almond Cream
Gear up. Stand apart.
Shop the Vibe
Men's Cotton Canvas Jacket - Cedar Brown
Unisex Lightweight Jacket - Deep Indigo
Women's Cotton Twill Jacket - Crimson Rouge
Women's Cotton Canvas Jacket - Olive Sage
Let customers speak for us
Absolutely love this shirt! The fabric quality is excellent and the Glacier Blue color is just perfect. Good fit for size M. Highly recommended!
Excellent fit and finish, the fabric is very comfortable to wear, looks & feels premium, and the color is amazing. Size L fits perfect (6 ft 77 kg).
Absolutely love this jacket, it exceeds my expectations in every way. The color is rich and classic, making it easy to pair with almost anything in my wardrobe. Whether I'm dressing up for a casual meeting or heading out for the weekend, this jacket fits the vibe perfectly.
The size fits just right—comfortable and roomy enough for layering, but still gives a clean, tailored look. The cotton twill material feels durable yet soft, and it has that perfect balance between structure and flexibility. You can tell it's made to last.
I also appreciate the thoughtful design—plenty of functional pockets and a nice inner lining that gives it a polished finish. I think this is the main differentiating factor between this jacket and the others.
Overall, this has quickly become my go-to jacket. Great fit, quality fabric, and timeless style. Highly recommend!
This shirt is light, the fabric feels soft against the skin , making it suitable for extended wear. The quality of the material and stitching quality is solid.
definitely recommended.
How are we different?
The Rugged Soul is more than just clothing - it's a calling. A sense of belonging to something rare. We make timeless, well-crafted outerwear that speaks to those who move with purpose.
We craft garments the slow way - carefully, intentionally, and in small batches, using natural fabrics and sturdy construction to create clothing that holds up to real life and wear better with age.
This isn't clothing that chases trends. From the city to rugged trails to wherever the road leads you, each layer is built to go the distance and carry the marks of your story.
Every piece reflects a quiet strength: bold in spirit, never in noise. It's clothing that doesn’t just look right - it feels right.
The Rugged Soul isn’t for everyone. And that’s exactly the point.
Wear the difference. Own your edge.
Blog posts
Field notes on fabric, function, and philosophy
The Hidden Threat: PFAs in Clothing
PFAs are called "forever chemicals" because they do not break down naturally in the environment—and they accumulate in the human body over time. Their quiet infiltration into the fashion industry, especially in water-resistant and stain-repellent garments, presents a growing concern for both personal health and environmental safety.
Fabric Science: Breathability and Durability
Breathability and durability are measurable, critical factors that determine how comfortable and long-lasting a garment truly is. Understanding these will help you choose better fabrics that keep you cool while standing the test of time.
The Craftsman Spirit: How We Build with Intent
The Craftsman Spirit isn’t a marketing term—it’s a responsibility. To you. To our partners. To the planet. We don’t just want to sell clothes. We want to make garments worth owning, worth wearing, and worth remembering.
Why Hemp Belongs in Every Indian Wardrobe
For generations, Indian culture prized simplicity, function, and fabric that breathes. In many ways, hemp is not new—it’s a return to what always made sense. With its strength, comfort, and climate compatibility, hemp is more than a sustainable alternative. It’s tailor-made for Indian living.