Welcome to The Rugged Soul
At The Rugged Soul, we don’t chase trends — we craft timeless jackets for those who walk their own path. Our pieces are cut from breathable natural fabrics, sewn in small batches, and built to outlast fleeting fashion. This is slow fashion for wild souls and everyday rebels.
Tough, versatile & eco-conscious.
Introducing our hemp collection.
Natural fibres, timeless design. Made for those who live on their own terms.
Men's Hemp Trucker - Mahogany Brown
Women's Hemp Trucker - Dark Olive
Women's Hemp Trucker - Royal Blue
Men's Hemp Trucker - Royal Blue
Men's Jackets
Crafted for the journey — wherever it leads. Designed to last.
Men's Hemp Trucker - Royal Blue
Men's Hemp Trucker - Mahogany Brown
Men's Cotton Canvas Jacket - Sandstone Beige
Men's Cotton Canvas Jacket - Cedar Brown
Men's Cotton Canvas Jacket - Moss Green
Women's Jackets
Style meets purpose. Outerwear that works hard and looks effortless.
Women's Hemp Trucker - Royal Blue
Women's Hemp Trucker - Dark Olive
Women's Cotton Canvas Jacket - Orchid Plum
Women's Cotton Canvas Jacket - Olive Sage
Women's Cotton Canvas Jacket - Vanilla Cream
Unisex Jackets/Hoodies
Easygoing fits. Natural fabrics. Made for anyone with a rugged soul.
Unisex Lightweight Jacket - Ivory Mist
Unisex Cotton Hoodie - Rust on Black
Unisex Lightweight Jacket - Walnut Brown
Unisex Lightweight Jacket - Deep Indigo
Unisex Lightweight Jacket - Almond Cream
Gear up. Stand apart.
Shop the Vibe
Men's Cotton Canvas Jacket - Cedar Brown
Unisex Lightweight Jacket - Deep Indigo
Women's Cotton Twill Jacket - Crimson Rouge
Women's Cotton Canvas Jacket - Olive Sage
Let customers speak for us
Super soft fabric, perfect fit, and great quality. Looks sharp even after multiple washes. Definitely a staple in my wardrobe now!
Absolutely love this shirt! The fabric quality is excellent and the Glacier Blue color is just perfect. Good fit for size M. Highly recommended!
Excellent fit and finish, the fabric is very comfortable to wear, looks & feels premium, and the color is amazing. Size L fits perfect (6 ft 77 kg).
Absolutely love this jacket, it exceeds my expectations in every way. The color is rich and classic, making it easy to pair with almost anything in my wardrobe. Whether I'm dressing up for a casual meeting or heading out for the weekend, this jacket fits the vibe perfectly.
The size fits just right—comfortable and roomy enough for layering, but still gives a clean, tailored look. The cotton twill material feels durable yet soft, and it has that perfect balance between structure and flexibility. You can tell it's made to last.
I also appreciate the thoughtful design—plenty of functional pockets and a nice inner lining that gives it a polished finish. I think this is the main differentiating factor between this jacket and the others.
Overall, this has quickly become my go-to jacket. Great fit, quality fabric, and timeless style. Highly recommend!
This shirt is light, the fabric feels soft against the skin , making it suitable for extended wear. The quality of the material and stitching quality is solid.
definitely recommended.
How are we different?
The Rugged Soul is more than just clothing - it's a calling. A sense of belonging to something rare. We make timeless, well-crafted outerwear that speaks to those who move with purpose.
We craft garments the slow way - carefully, intentionally, and in small batches, using natural fabrics and sturdy construction to create clothing that holds up to real life and wear better with age.
This isn't clothing that chases trends. From the city to rugged trails to wherever the road leads you, each layer is built to go the distance and carry the marks of your story.
Every piece reflects a quiet strength: bold in spirit, never in noise. It's clothing that doesn’t just look right - it feels right.
The Rugged Soul isn’t for everyone. And that’s exactly the point.
Wear the difference. Own your edge.
Blog posts
Field notes on fabric, function, and philosophy
What Does Sustainable Fashion Really Mean?
We explore the true essence of sustainable fashion, map the entire lifecycle from crop to consumer (and back), explain stakeholder responsibilities, demystify greenwashing, and examine the systemic challenges smaller brands face in aligning with sustainable ideals.
All About GOTS: The Gold Standard of Organic Textile Certification
For brands, suppliers, and consumers alike, GOTS represents a comprehensive benchmark for organic integrity, social responsibility, and environmental stewardship across the textile supply chain. Lets learn more about it.
Unwrapping Polyester: The Health Risk Lurking in Your Clothes
Polyester, a synthetic fibre derived from petroleum, carries with it significant risks to both human health and the environment—especially when worn in direct contact with skin. This article explores why it may be time to rethink this dominant fabric.
The Hidden Threat: PFAs in Clothing
PFAs are called "forever chemicals" because they do not break down naturally in the environment—and they accumulate in the human body over time. Their quiet infiltration into the fashion industry, especially in water-resistant and stain-repellent garments, presents a growing concern for both personal health and environmental safety.